How to maximize the value of your technology investments

March 1, 2022

The system you choose HAS TO bring improvements.

Technology for technology’s sake is of no use to anyone. You need to understand the true value of the system from a practical perspective. –does it make your work, faster, easier, more accurate?

If possible, identify a ‘hook’ – something about the technology that will make users WANT to use it.

You can centrally store documents? Pretty good. You can gain new data insights that will help users hit sales targets? Hooked.


Chose technology that gives your business scalability.

When a business scales, it adds revenue at a much faster pace without adding significantly more resources. The end result is more than just increased revenue in the near term — scalability offers long-term growth and profitability.  


Understand how your chosen system fits in with your long-term business goals.

The last thing you want to do is invest in technology that will only serve you for the next 12 months before you need to find another solution.

If you plan to grow your business, have the technology in place to accommodate that growth before you need it, otherwise you’ll be scrambling to find a solution and may in fact hinder growth potential.  


Allow input into the decision-making process.

The best place to start is by asking questions. Ask your users what they feel their biggest pain points are day-to-day, or what would make them more efficient/effective/organized?

You may find the answers come as no surprise, but perhaps you discover something you hadn’t thought of and it influences your decision to the extent that you don’t spend your money on an inappropriate solution.

Either way, your users will feel like their concerns have been listened to and directly addressed when the new technology is rolled out,helping to ensure higher adoption rates.


Choose a vendor that provides robust technical support.

Being able to lodge a ‘support ticket’ directly with a support team can potentially save hours of troubleshooting, not to mention frustration.

Asking users to change current behavior without sufficient support is a recipe for disaster – they need to be able to trust that if they are having issues they will be resolved quickly with minimal disruption.

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