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Salesforce in Aviation: Integration of aviation industry data

The ultimate goal of any Customer Relationship Management (CRM) system should be to support your sales strategy and goals.

The sales strategy drives the CRM strategy, NOT the other way around.

Integrating data from both internal and external sources, with your customer data is a big part of this CRM strategy. The practice of switching from one application to another is a common one, particularly within the aviation industry and it causes huge inefficiency in business processes. Data integration should relieve....(read more here.)

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